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Asian design show
The
Philippine manufacturers have a long experience with the American
market but few companies have been able so far to penetrate the
relatively new European market. This is the target for the future
and a challenge to face. And it's one of the reasons I cannot
celebrate my birthday properly anymore. My Philippine employer, the
CFIF, is a private, non-profit organization composed of 163 of the
largest and most successful furniture exporting and manufacturing
firms in Cebu.
CFIF serves as the primary support organization of
the
Cebu furniture industry and one
of our most ambitious and successful projects is the organization of
the
Cebu Exhibition and making this
show a "must-see" event in Asia.
The show is considered the most cost-effective marketing tool for
furniture and furnishings producers in
Cebu Philippines and
neighboring regions. But the constant flow of foreign buyers and
guests is not a given; it is the result of a through marketing
campaign. We aggressively promote the
Cebu furniture exhibition
throughout the year through print advertisements, on-line promotions
and some 30,000 invitations directly mailed to furniture buying
corporations all over the world. My colleagues and I travel every
year to various furniture shows in Italy, France, Germany, UK, and
the US to spread the news about the "Design Destination in Asia."
Last year, I conducted a German course in our office in preparation
for the Cologne Show and this year we tried French for the Salon du
Meuble in Paris. Our office becomes more and more multilingual so I
don't have to wonder that my Cebuano does not make any progress.
Philippine furniture manufacturers has a lot to boost in the
international consumers.
Philippine home furnishings and
Philippine
home lifestyle are the first choice of Asian countries.
Philippine
traders especially here in
Cebu Philippines are exporting good
quality furniture and furnishings because of the elegant designs
that can make your home complete furnish.
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